$ex $ells

Women are and have always been sexual objects in the advertising industry. In most advertisements today, women are either wearing minimal to no clothing, laying in a sexual position (i.e. legs spread WIDE open) or sitting with their mouths open in a seductive way. Now looking at these ads you'd think they were selling condoms or KY Jelly. But most ads are advertising everyday products such as perfume, food, alcohol, clothing, etc... Most times in these ads the women's faces aren't even being shown. Their bodies are being shown because their faces are irrelevant. 

These advertisements have set such an unattainable standard for our youth. These standards are created by the advertisement agencies and technology cutting and pasting women together in order to look "perfect". Even the women in these ads are not perfect because half of them aren't even real. This is where all of our self-confidence and eating disorders stem from. In actuality, only 5% of the women in the world look like the women in the advertisements yet everyone tries to achieve this standard which is impossible for the majority of the world. Sad but very true.




If this standard of beauty isn't bad enough, most ads are degrading to women and their mental capacity. Women are seen as simplistic creatures with little to no common sense. I think this has gotten better over the years in the advertising world but back in the day some of the ads are so horrible that they are almost humorous. Advertising ketchup and the new lid so they decide to show that even a woman can open it. It is a lid to a ketchup bottle. Really? Women were never seen as anything but housewives and simple minded. All they needed to know how to do was cook and clean for their men because men were bigger, better and smarter. 

Women as sexual objects has always been in advertising and will continue to do so. It's what helps sell even if it does exploits women. It's what has worked and will always work. It's too bad but it's part of our society and isn't going anywhere.